SHERWIN-WILLIAMS CORPORATE BRANDING
PROJECT BACKGROUND
CLIENT: Sherwin-Williams
WHAT: Corporate branding refresh
OBJECTIVE: To refresh the corporate brand and materials for presentations, social media graphics, videos and more.
01 | BRAND GUIDELINES REFRESH
I collaborated with the creative director and an outside agency to refresh the corporate brand guidelines. After initial ideation, the brand guidelines were brought in house, managed by me and the creative director. Our team owned all corporate branding resources. I collaborated with the UX team to select typography and brand colors that would be ADA compliant and work across our digital platforms.
02 | CORPORATE RESOURCES
Along with the branding refresh, I managed our Corporate branding resources. This includes the Corporate Overview Presentation, which is used for both internal and external presentations, and the Corporate PPT Template.
03 | SOCIAL GRAPHICS
Next in our refresh was to update our social media graphics and email banners to match the new corporate branding. I partnered with an outside agency to create a few templates that we could use as a starting point for our social media and email graphics.
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